The Tipping Point: How Little Things Can Make a Big Difference

If you are one of the few men (or women) who haven't read this ground-breaking book, then what are you waiting for!  With a soft business angle, Malcom Gladwell pleasantly explains the trickle-down effect of various happening and how they either instantly or gradually grow into phenomenons.  He has since wrote several other books, but this is the book to start with.  If your somewhat interested in how culture and economics are related, then this will become one of those book you'll be telling your buddies they need to read!

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